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A Study on the Visualization of Facility Data Using Manufacturing Data Collection Standard
| Vol. 18 No.3 | pp.159-166|Year 2018 Month 06
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Design and Implementation of Smart Cane for Visually Impaired People
| Vol. 18 No.3 | pp.167-175|Year 2018 Month 06
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Effects Analysis of DRAM for Digital Signal Processor Performance
| Vol. 18 No.3 | pp.177-183|Year 2018 Month 06
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A Study on Performance Improvement of Detecting Current of the Norton Amplifier
| Vol. 18 No.3 | pp.185-191|Year 2018 Month 06
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A Interdisciplinary Study about Voice Change of the Presidential Candidate and Cognition Change of the Voters
| Vol. 18 No.3 | pp.193-200|Year 2018 Month 06
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The Min-Distance Max-Quantity Assignment Algorithm for Random Type Quadratic Assignment Problem
| Vol. 18 No.3 | pp.201-207|Year 2018 Month 06
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Improvement for Facility Location Problem of Perishable Commodities
| Vol. 18 No.3 | pp.209-214|Year 2018 Month 06
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An Implementation of HBC System for Capsule Endoscope
| Vol. 18 No.3 | pp.215-221|Year 2018 Month 06
Vol. 18 No.3 | pp.17-22.
A Study on the Effect of Next-Generation Mobile Advertising Service for TV Advertising Effectiveness
Abstract This study suggests that 'Will not we use more smartphones while watching TV commercials? Then, will the TV advertising effect decrease due to the distributed concentration?". As a result of the preliminary study, it was confirmed that about 63% of users watching TV commercials use smartphones together. In this study, we propose the possibility of a new mobile advertising service by experimenting and analyzing the effect of high frequency technology based TV advertising linked mobile advertising service. Experimental results show that the response rate of the same content is improved about 9 times as compared with that of the general mobile advertisement when the adver...
