Vol. 19 No.6 | pp.1-8.

Development of Filtering System ADDAVICHI for Fake Reviews using Big Data Analysis

Abstract Recently, consumer distrust has deepened due to blog posts focusing only on public relations due to 'viral marketing'. In addition, marketing projects such as false writing or exaggerated use of the latter phase are one of the most popular programs in 2016 as they are cheaper and more effective than newspaper and TV ads, and the size of advertising costs is set to be a major means of advertising at '3 trillion 394.1 billion won. From this 'viral marketing,' it has become an Internet environment that needs tools to filter information. The fake review filtering application ADDAVICHI presented in this paper extracts, analyzes, and presents blog keywords, total number of s...
1|2|3|4
Copyright © The Institute of Internet, Broadcasting and Communication. All rights reserved.
Address : 610 Dongbu Sunville, #99-6 GaRak-dong, SongPa-gu, Seoul, Korea | Tel : +82-2-407-7718, +82-70-7404-7718, Fax : + 82-2-407-7716 E-mail: iibc@iibc.kr