In Hyper-Connected Society, IoT-based Lifelog data is used throughout the Internet and is an important component of customized services that reflect user requirements. Also, Users are using social network services to easily express their interests and feelings, and various life log data are being accumulated. In this paper, Intelligent characters using IoT based lifelog data have been developed and qualitative/quantitative data are collected and analyzed in order to systematically grasp emotions of users. For this, qualitative data through the social network service used by the user and quantitative data through the wearable device are collected. The collected data is verified for reliability by comparison with the persona through esnography. In the future, more intelligent characters will be developed to collect more user life log data to ensure data reliability and reduce errors in the analysis process to provide personalized services.