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The Impact of Perceived Quality Factors of Mobile Accommodation Apps on Reuse Intention through the PAD Theory
| Vol. 23 No.3 | pp.1-11|Year 2023 Month 06
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A Smartphone Swapping Policy that Considers the Characteristics of Applications and Memory Situations
| Vol. 23 No.3 | pp.13-18|Year 2023 Month 06
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A Study on ISMS-P Controls for Hyper Scale Cloud
| Vol. 23 No.3 | pp.19-26|Year 2023 Month 06
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A Study on Test Set to prevent illegal films searches
| Vol. 23 No.3 | pp.27-33|Year 2023 Month 06
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Research on the Digital Twin Policy for the Utilization of Administrative Services
| Vol. 23 No.3 | pp.35-43|Year 2023 Month 06
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Implementation of Pet Management System including Deep Learning-based Breed and Emotion Recognition SNS
| Vol. 23 No.3 | pp.45-50|Year 2023 Month 06
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Performance Evaluation of CoMirror System with Video Call and Messaging Function between Smart Mirrors
| Vol. 23 No.3 | pp.51-57|Year 2023 Month 06
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Low-Latency Implementation of Multi-channel in AoIP/UDP-based Audio Communication
| Vol. 23 No.3 | pp.59-64|Year 2023 Month 06
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A Study on the Characteristics of Colour Perception According to Light and Dark Mode in the Digital Media Environment
| Vol. 23 No.3 | pp.65-70|Year 2023 Month 06
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Solution of TE Scattering Applying FGMM for Resistive Strip Grating Between a Grounded Double Dielectric Layer
| Vol. 23 No.3 | pp.71-76|Year 2023 Month 06
Vol. 23 No.3 | pp.1-11.
The Impact of Perceived Quality Factors of Mobile Accommodation Apps on Reuse Intention through the PAD Theory
Abstract With the development of information and communication technology, the size of the online market is increasing, and with it, the mobile shopping market utilizing smartphones is also growing day by day. This indicates that the effective use of mobile apps can be a strategic choice for businesses, and this is also true in the tourism and travel industry. In particular, the continuous growth of the OTA (Online Travel Agency) industry based on platforms has accelerated with With Corona, and due to its importance, this study aims to investigate the impact of perceived quality factors of mobile accommodation apps on reuse intention through emotional responses. To test the hyp...
